The challenges faced by today’s retailers and wholesalers are vast. Worldwide economic pressures coupled with global regulatory demands compel us to look to the basics when consulting within these industry sectors. The fundamental issues systemic to retailers and wholesalers; 1) Streamlining Operations, 2) Organizational Expansion and Contraction, 3) Financial Efficiencies; 4) International Trade (Import and Export), and 5) Customer Service, must be thoroughly reviewed and addressed. Joel Friend and Associates assists retail and wholesale businesses with all matters relating to their organizational and financial operations.